… Marketing Shorts to Remember
September 2026 Newsletter #9 2026 in Review
Greetings on this beautiful September morning. 2026 was a light goal year for me business wise, with more effort put to non-business focused goals. It was worth the time and effort, and will put me in a forward-thing mindset going into 2027.
How about you? Is September 2026 where you expected it to be? The big topic of discussion in one of my business networking groups is that SO many events and happenings are going on in September, but how can they go to EVERYTHING? Reality is our time is limited, and we must pick and choose. Just like what goals and business steps need to be accomplished by the end of 2026. What has 2026 done for YOU and the business this year? Each year that passes, when you look at business growth and time…it just seems to fly by faster.
Goals
Are you tired of reading about goals and how far along they are, as was laid out at the beginning of 2026? With a resounding nod, I agree. I know how important it is to keep pre-set goals in view and focus on actions and words for audience impact and needed business achievements.
- Are your goals SMART, or are they going to have to be pushed to 2027?
- What goals did you pre-set that are pushing ahead with successful outcomes this year?
- Are there any goals that need to be adjusted in message or focus before the “holiday crunch” comes into full effect?
Surviving the Holiday Crunch
I began reminding and pre-warning the other small businesses in my networking group throughout the summer to prepare for the holiday season, and what it could do to or for them depending on thoughtful planning. Visual proof recently was that 60% of them were not even in the holiday ballpark, but were still talking about their fun spending vacations over the summer.
Planning and taking ACTION ahead of time could result in:
- Additions to Your Customer Base with proper branding.
- Happily selling an unexpected amount of services/products for those last-minute holiday gifts.
- Discovering a new path on the road with your usual customer base and drawing in NEW customers for next year.
- Working on the 2027 marketing and advertising plans early, with time to edit before acting.
NOT Planning and acting could result in:
- Losing existing customers to competitors offering similar product/services at better holiday pricing.
- Putting out the advertising/branding message late and missing deadlines.
- Having to adjust or delay specific business goals due to poor planning and attention.
- Accounting for employee preset vacations at the end of the year.
Where does your business stand now that 75% of 2026 has passed? The number of options and opportunities is diminishing to make the most of 2026. The holidays aren’t coming (Halloween/Thanksgiving/Christmas in the same shopping isles…ahhh!)… The holidays are here!
Stay vigilant – efficient with goals, focus, and continuous action to overcome competitors. Build that customer base. Nab that holiday business for added end-of-year growth.
About Jessica Keyes, Virtual Assistant Extraordinaire: Specializing in Professional Individual and Small Business Support. With over 16 years of experience in Marketing, Advertising, Administrative, Editing, and Special Projects. Visit the website at http://www.virtualassistantextraordinaire.com or her author page at https://www.amazon.com/author/keyesjessica to find out more. CURRENTLY OPEN FOR NEW CUSTOMERS. Contact her at (M)704-746-7248 and/or VAExtraordinaire@aol.com
Wishes of Growth for Your Ideas and Business as proceeding through the 2026 Holiday Season!
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Phone: 704-746-7248 Email: VAExtraordinaire@aol.com
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