… Marketing Shorts to Remember
July 2026 Newsletter #7: Business -Start-Up and Growth
As my services and first business developed over the years, so did my grasp of having a startup business and growth management. A basic personal understanding quickly evolved, and it became evident that everyone starts off at a different place in business for various reasons, whether personal or professional. For me, it has gravitated toward services that supported start-up businesses and established small businesses.
Why Start a Small Business?
Every business is started with a purpose. There is an identified NEED that requires fulfillment within a targeted customer base. An overall targeted customer demographic can change over time as the business develops. Greater clarity and process development come within the development of the initial business. A small business life cycle can take a short/long time to develop a set of goals that measure success.
Starting a small business is not for the faint of heart. There will be additional challenges, innovations, and rewards. It STARTS when someone wants to make a difference, has a unique approach, and utilizes a SUPPORT system. Over the years, my various customer experiences have shaped the services currently provided and the services dropped as no longer necessary. Always keep an open mind regarding product and service development!
* Virtual Assistant Extraordinaire has been supporting part of the basic SUPPORT SYSTEM of startups and established small businesses since the beginning, and has an unwavering goal to lend a helping hand and tackle the surprises. It’s hard to surpass the elation when someone’s IDEAS become REALITY.
Cycle Conclusion and Possibilities
Business has a consistent ebb and flow of misses and successes. A core goal is to build a business that will be around for a long time and leave a legacy. Much of the time, if that doesn’t occur, the business fades when leadership changes or the owner with the original design is no longer present to keep up the pace. Try to keep up with the evolution changes – and make an impact and difference with the identified demographic.
Competition will also arise after an idea, product, or service becomes an identified customer NEED to carry on successfully, or someone needs to take over. (Good thing there were no patents when the wheel was invented.) With that in mind, keeping an eye on new competitors in the marketplace requires an active mindset. How can you accentuate the uniqueness that only YOU can provide?
Interesting thought to ponder…
Did you know that in 2001 Australian patent lawyer John Keogh successfully secured an Innovation Patent for a “circular transportation facilitation device” (a literal wheel)? Keogh’s Wheel was “rubber-stamped”. This incident became one of the most famous examples of malicious compliance in legal history and proved that without rigorous examination standards, ancient technology can be legally “patented”.
What other products that we use on a daily basis could this happen to today?
About Jessica Keyes, Virtual Assistant Extraordinaire: Specializing in Professional Individual and Small Business Support. With over 16 years of experience in Marketing, Advertising, Administrative, Editing, and Special Projects. Visit the website at http://www.virtualassistantextraordinaire.com or her author page at https://www.amazon.com/author/keyesjessica to find out more. CURRENTLY OPEN FOR NEW CUSTOMERS. Contact her at (M)704-746-7248 and/or VAExtraordinaire@aol.com
Wishes of Growth for Your Ideas and Business as we continue through 2026!
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Phone: 704-746-7248 Email: VAExtraordinaire@aol.com
Virtual Assistant Extraordinaire 