… Marketing Shorts to Remember
December 2025 Newsletter #12: 2025 Wrap Up
As 2025 comes to a close, business may or may not be the first priority on people’s minds. Among all the holiday bustle, it is easy to lose focus. How did your marketing and advertising campaigns do in 2025? Did you attract those new customers with a NEW product or service? Are all the presents being opened, or is your business stuck under the wrapping paper pile, or is it visible to the intended audience and includes all the bells and whistles (i.e., social media, products, services, community impact)?
Sifting through the Wrapping Paper
2025 has been a wave of growth, solidarity, and new business challenges for me (such as the social media mountain). I am sure there are a few of my readers who share a similar sentiment. Perhaps you are going through a similar business and life journey. Now is the time to sift through that wrapping paper and see where both stand. (Perhaps it’s the shiny new present that hasn’t had a chance to get used yet, but has been opened.) On the business front, review your existing marketing and advertising campaigns and edit them if the expected results did not materialize in 2025. Sometimes a small tweak will make a difference as 2026 approaches. Social media is always important and has not lost its luster; it has just gained a few more twists and turns. This is especially true with the added and enhanced AI features/tools that need to be accounted for and actively engaged with. Prepare initial business ACTIONS to make the coming year productive and unforgettable. Do you have your support staff at the ready?
Remake and Recycle
2025 and social media challenges identified, but how about some origami with all that wrapping paper. I am taking my own end-of-year time to review what social media I utilize, am consolidating social media access points (for myself and prospective assistants…having a clear username and password list is a great time saver), and even finishing creating my social media schedules. Pre-thinking and writing down my monthly 2026 newsletter topics are next! (What is one of the things I did in prep for 2026 I have been doing all year long? Keeping track of my utilized posts and newsletter info to see what may benefit as part of the reuse, remake, and recycle base a business develops in its daily operations.) Every origami creation is unique, just like the qualities that reflect your business and goals with the intended audience. What may have changed in 2025 to make your origami project unique?
Wishes of Growth for Your Ideas and Business as transitioning from 2025 into 2026 !
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