Archive for the ‘Customer 101’ Category

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Date: Saturday January 22, 11:31 am

The other day I started to make my basic oatmeal cookie dough and realized how much making a good cookie is like building a good business. Every good cookie, as with every good business, starts with a strong and appealing base. A good cookie has the right balance of subsistancy, flavor and originality as should your business.

Having a good base for your cookie or your business is only the start. What special ingredients you add to it right before baking will make the difference. What ingredients do you need to add in order to have a successful business  on a long term basis, just as the experienced baker has the best gourmet cookie?

  • An easy to follow and understand list of services
  • Customer perks for using your service that make them come back over and over again
  • Add variety every once in awhile….holiday specials will get you in the spotlight
  • Take the time to spotlight your faithful customers in your advertising and create a win win situation
  • Offer some free samples to tempt your customers tastebuds

These are just a few suggestions to take your business from being that basic oatmeal cookie that you buy in a box to the gourmet cookie people savor and come back for more!

 

 


 

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Date: Wednesday June 2, 8:56 pm

Not all customers are easy to please whether face to face or virtual. No matter now difficult a customer may be, it is important to keep the following in mind.

 Respect:When faced with an irate customer always be sure to show respect. After the situation has defused  the customer will remember how professional and attentive you tried to be, even though, in the heat of the moment they may indicate otherwise.

 Understanding: Listen to the customers side of the story.  As the customer realizes you are trying to help solve the problem at hand, they will be calmer and more comfortable when it comes to dealing business with you in the future.

 Avoid Blame: When attempting to resolve an issue with a customer be sure to acknowledge a mistake has been made, but a resolution is already in process. Placing blame on another individual may make it difficult if the customer has to deal with them in future business transactions.

 Post Resolution Tasks: Make sure to note all important information in a central place that other pertinent employees can find. This will ensure that everyone understands the who, what, when, where and why something happened. Most important to record is how not to have it happen again.