Why may your company need a newsletter? Do you have new products or services that need to be promoted, or invaluable information your customers may need? Outside of recalls or product/service your business need to limit the lack of communication and replace it with continuous customer interaction. Every attempt your business gets to interact prospectively with your clientele can mean another business deal to get the business to the next level.
The format of your newsletter needs to be reflective of not only your product/services, how they can be utilized to better service the clientele. It needs to be easy to read and comprehensive. Your prospective audience may have a short attention span, or amount of time. Keep the format consistent as well. Have fun with it!
(Tip: Add it too your blog as a category so they are all saved and visible!)
May your marketing and advertising be productive!
Jessica Keyes, Owner and Marketing Support
Author Page: https://www.amazon.com/author/keyesjessica