This time of year is a goldmine of sales for small and medium size businesses who properly relay their terrific deals that can’t be commerially accomplished. Most of my clients have small businesses and need to get that information out there and fast. I find utilizing free social media such as Facebook, Twitter and Linkedin have proved to be effective and easy to use methods of relaying quick to the point word of mouth advertising. If you want to have results your posts need to be interesting and easy to understand. Social Media investment is not a waste of time and truely does work if implemented correctly with a solid marketing campaign.
Images Capture the Eye if it can be used!
A catchy image that relays your text information as well is key to a great social media post about your specials and services. There are some social media services that are just text based. If so, upload the image to your website and link to it as part of the text. Depending on the type of service you provide and your clientele how “funny” or how “serious” it can be will vary. But remember, this is the holiday season, and even a little bit of frivolity can go a long way.
Don’t be Commercial
The biggest benefit of being a small and medium size business owner is the ability to market however you want without having to uphold to commercial standards large chain stores are tied to. Be unique, creative and catchy all around. The more family oriented and local the business, the more support and interest by your surrounding community you will have. The community first needs to know what it is you do and what you have available! Every social media base has a unique quality about it service. Utilize the special features that most forget about to get your message across.
Be Consistant
Most social media sites let you post up one message at a time, but it takes multiple views of your message for it to actually be read by those that need to see it. Do not be afraid to repost or utilize one of the free pre-post setting sites that will send out scheduled posts as you direct. It maximizes your efforts with little waste of time.
The bottom line….give your holiday specials constant CPR when it comes to social media and you will have results!
C…..reativity
P….rominence
R….eposting
