Identifying benchmark dates for a business is necessary in order to develop an effective marketing strategy. New businesses will have a different set of benchmark dates than an established business.
New Business Benchmarks
- Identify and Get Startup Funding
- Develop An Ongoing Financial Strategy
- Basic Marketing Concept Identified and Initially Developed
- Solidify and Focus Offered Services and Products
- Join Local Business Associations
- Get Media Coverage
- Develop a Full Marketing Strategy
- Partner Up With Established Businesses
Existing Business Benchmarks
- Review Your Current Financial Strategy
- Review Your Marketing Strategy
- Create a New Twist on Existing Products and Services (If Needed)
- Keep Up With Your Existing Contacts and Consistently Develop New Ones
- Identify and Capitalize on Known Anniversary Dates
